White Tail Falls shares video for debut single ‘Give It Up, Son’

London-based artist White Tail Falls has shared the video for his debut single, ‘Give It Up, Son’.

Visualising the track’s evocative subject matter in a montage of surreal and disturbing imagery, the video sees a descent into an otherworldly realm of monstrous creatures that tempt and overcome, creating a warped and powerful visual allegory of addiction.

White Tail Falls’ Irwin explains, “The director (and cameraman, editor, grader) Craig Young and I pulled in every favour we could to illustrate a final showdown between the inner demons that have haunted the protagonist of our short-film and the man himself. In support of themes found on the album, we wanted to tell the story of how bad habits can take on a life of their own and follow us, until confronted. 

“Largely shot in a few hours in Southwark Playhouse, with help from the theatre company Les Enfants Terrible, and around a man-made lake just outside Barcelona, this final chapter in a trilogy boasts shoot locations like a Bond film albeit on a Brookside budget.” 

The video is the final instalment – but the first to be released – of a three part series exploring the darker implications of our desire for comfort, with the remaining two videos to be released accompanying forthcoming singles.

Opening to a blend of resonant acoustic guitar and pensive strings, ‘Give It Up, Son’ builds through climactic verses before opening into a pleading chorus. Underpinned by a meticulous drum machine beat and accompanied by beautiful violin melodies and subtle synths, the track addresses the viewpoint of observers who seek to save someone from the consequences of their actions.

Drawing upon influences from the worlds of folk, mellow pop and alternative music, White Tail Falls specialise in intoxicatingly beautiful soundscapes and equally self-reflective and observant lyricism. Reminiscent of kindred spirits such as Fleet Foxes, Bon Iver, Nick Drake, Kevin Morby and the inventive musicality of Yo La Tengo, the result is a euphoric and immersive sonic palette touching upon a myriad of influences.


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